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Press Release

American Red Cross Water-Activated Blackout Buddy H2O by Etón Named as 2015 CES Innovation Awards Honoree

(LAS VEGAS, NV – Booth #31242, South Hall 3 – January 6, 2015) – Etón Corporation (, a leading creator of high-performance, eco-minded consumer products, today announced that it has been named a 2015 CES Innovation Awards Honoree for its American Red Cross water-activated emergency flashlight; the Blackout Buddy H2O. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories. The entire Blackout Buddy series of products is being shown for the first time in Etón’s booth, #31242, in South Hall 3.

Entries are evaluated on their engineering, aesthetic and design qualities, intended use/function and user value, how the design and innovation of the product directly compares to other products in the marketplace and unique/novel features present. Products chosen as CES Innovation Honorees reflect innovative design and engineering in some of the most cutting edge tech products and services coming to market.

The new American Red Cross Blackout Buddy H2O, the latest edition to the award winning Blackout Buddy Series, is a water-activated emergency light that provides light for 3 days in case of emergency. This unique, one time use, emergency light is activated by water – no batteries required. Simply place the Blackout Buddy H2O in a small bit of water to activate the Magnesium-oxide battery module. Add water once per day to keep the Blackout Buddy H2O going for up to 72 hours (3 days). According to the National Fire Protection Agency, you should never use candles for light during a power outage because of the risk of fire. The Blackout Buddy H2O is a better and safer replacement for candles and matches, and is available for purchase at and for MSRP $9.99. 

The Blackout Buddy H2O features a rugged, environment-proof housing that allows it to be stored for up to 10 years without degradation. It’s also safe to use in any weather conditions, even if submerged in water. The lightweight, compact form factor is great to take with you everywhere; keep one Blackout Buddy H2O in your backpack, purse or briefcase, one in the car, one in your emergency kit, and one in your ‘junk’ drawer at home for emergency light whenever and wherever you need it. In keeping with Etón’s eco-minded products, the environmentally friendly Blackout Buddy H2O is free from Mercury, Hexavalent Chromium, Cadmium or Lead.

“We are excited about the new American Red Cross BlackoutBuddy H2O water activated light that is launching in conjunction with Fire Prevention Week. This is a safer and longer lasting option to use in place of candles and matches when the power is out,” said Steve Glockenmeier, American Red Cross Vice President Consumer Channels Preparedness and Health and Safety Services.

"We are proud to add the Blackout Buddy H2O to our award winning Blackout Buddy series. With the ability to provide emergency light for up to 3 days without the need for batteries or to find a candle and matches we feel that this product is an essential part of every household,” says Esmail Hozour of Etón Corporation.

The Blackout Buddy H2O is available at and for MSRP $9.99. Here’s a short video demonstrating how the Blackout Buddy H2O works. Or come by to see the entire award winning series; Blackout Buddy H2O, Blackout Buddy CO and Blackout Buddy in action at CES, South Hall 3, #31242. To learn more about Etón and the company’s products, please visit To learn more about the American Red Cross, please visit

About Etón Corporation

For more than 29 years, Etón’s vision has been to create consumer products that keep people prepared, informed, entertained, and on-the-go. Our commitment to high design, efficient energy sources and innovative technologies enables us to create award-winning products that empower you, in your world.

For more information on Etón Corporation, please visit



Samantha Nguyen