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Press Release

Etón Corporation and the American Red Cross enter into a licensing partnership to deliver new radios for emergency use

LAS VEGAS, Nevada, January 5, 2006 – Etón Corporation, the design-driven leader in radio and portable audio products, and the American Red Cross, the organization the nation turns to for safety and preparedness information, today announced a licensing partnership to deliver new radios for emergency use. With no batteries needed, a built-in flashlight and cell-phone charger, these Red Cross by Eton radios are a necessity for every home, office, and for use when traveling. AM/FM/TV-VHF/NOAA radios provide instant access to local news, critical weather and other emergency alerts so users can be prepared and informed during a wide range of emergencies. AM/FM/Shortwave radios will allow live broadcasts and international news to be accessed from around the world, directly from the source.

The Red Cross and Etón will offer self-powered radios to help people stay prepared and informed in times of emergency. These co-branded preparedness and information tools include features such as AM/FM, Shortwave, NOAA, TV/VHF, cell phone charger and built-in flashlight. Both the FR250 and FR300 can be powered from four sources: a built-in rechargeable battery, AA batteries, an AC adaptor, or the dynamo hand crank alone. The FR350 and FR400 are two new, exclusive models that will share the Etón and American Red Cross brands. The ‘3-in-1’ FR350 houses an AM/FM radio, 12 international Shortwave bands, a built-in flashlight and cell phone charger. The FR400 features AM/FM radio, NOAA weather channels, and TV VHF channels and is the Red Cross’ recommended choice for emergency preparedness. A built-in cell-phone charger, white LED light and red flashing LED light sources, and water-resistance make it ideal for inclement weather conditions. In addition, a pamphlet suitable to be kept in the home containing vital Red Cross preparedness information will be included with each radio.

“The goal of the American Red Cross licensing program is to provide families with top-quality products and information to help them stay safe, every day. The Red Cross recommends that each household have a battery-powered or handcrank radio to listen to local TV, radio and NOAA all-hazards radio for vital information during a crisis,” said Joe Becker, Senior Vice President of Response and Preparedness for the American Red Cross. “Therefore we are thrilled to work with Etón to bring this collection of first-class, non-power dependent radios to communities across America.”

“The American Red Cross performs a vital service to our local communities and to people around the globe,” said Dr. E. A. Hozour, CEO of Etón Corporation. “It is a testament to our preparedness initiative to work together with the Red Cross to provide Red Cross emergency preparedness radios that help keep people informed during a time of need.”

The above four models mentioned, represent an introduction to the American Red Cross by Etón line. Both companies will continue to work together to develop products that represent the needs of communities across America.

ARC FR250 – AM/FM/7 International Shortwave Bands/Built-In Flashlight/Cell Phone Charger/Siren/Hand Crank Power GeneratorARC FR300 – AM/FM/NOAA Weather Alert/TV-VHF 2-13/Flashlight/Cell Phone Charger/Siren/Hand Crank Power GeneratorARC FR350 – AM/FM/7 International Shortwave Bands/Water Resistant/Built-In Flashlight/Cell Phone Charger/Siren/Hand Crank Power GeneratorARC FR400 – AM/FM/NOAA Weather Alert/TV-VHF 2-13/Water Resistant/Flashlight/Cell Phone Charger/Siren/Hand Crank Power GeneratorThe Etón and Red Cross radios will be available in stores, catalogs and on the web starting at $50. For more information please visit www.etoncorp.com.

Visit the Etón Corporation Booth at the 2006 International Consumer Electronics Show, South Hall, Second Floor, Booth number 36212.

About Etón

Etón Corporation is the established leader in consumer electronics audio products, and is defined by its mission of “Re_Inventing Radio”. By always combining the latest in technology with sensible design, Etón offers an extensive array of products that speaks to three main categories: Design, Innovation and Necessity. Etón headquartered in Palo Alto, California has offices in Berlin, Germany and Toronto, Canada.

About the American Red Cross

The American Red Cross is where people mobilize to help their neighbors—across the street, across the country and across the world—in emergencies. Each year, in communities large and small, victims of some 70,000 disasters turn to neighbors familiar and new—the nearly 1 million volunteers and 35,000 employees of the Red Cross Through almost 900 locally supported chapters, more than 15 million people gain the skills they need to prepare for and respond to emergencies in their homes, communities and world. Some 4 million people give blood—the gift of life—through the Red Cross, making it the largest supplier of blood and blood products in the United States. The Red Cross helps thousands of U.S. service members separated from their families by military duty stay connected. As part of the International Red Cross and Red Crescent Movement, a global network of 183 national societies, the Red Cross helps restore hope and dignity to the world's most vulnerable people. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.

 

etón Corporation

PR@etoncorp.com

(650) 903-3866