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Press Release

Etón Corporation Announces Distribution Partnership With SoftBank BB Corp.

(Palo Alto, CA – Sept. 5, 2013) – Etón Corporation (, a leading creator of high-performance, eco-minded consumer products, announces a strategic distribution partnership with SoftBank BB Corp. Through the partnership, SoftBank BB will leverage its distribution channels and marketing expertise in Japan to deliver the comprehensive line of Etón products to retail channels.

"Etón Corporation represents the type of brand and product line that the market has come to expect from SoftBank BB – innovative, high quality and leading edge," said Tetsuo Kuramitsu, Vice President of SoftBank BB Corp. "We are looking forward to bringing the extensive line of Etón products to our customers in 2013.”

SoftBank BB is a leading provider of broadband services and IT-related merchandise in Japan and a member of the SoftBank Group, which offers a comprehensive range of mobile communications, fixed-line communications and Internet services through its more than 1,300 subsidiaries and affiliates.

"We are honored to become part of SoftBank BB’s distribution portfolio," said Esmail Hozour, CEO of Etón Corporation. "We are excited to bring our products to Japan, one of the world’s most advanced mobile marketplaces.”

Etón’s line of award-winning products represents a wide spectrum of solutions for today’s mobile lifestyle, including entertainment products, mobile charging solutions and preparedness products. With several industry firsts, including the Rukus Solar – the world’s first Bluetooth sound system with solar power – and the first safety products to offer efficient hand-turbine technology for the charging of mobile devices – Etón brings quality innovation year after year.

To learn more about the full line of products from Etón Corporation or about the company, please visit

About Etón Corporation

For more than 25 years, Etón’s vision has been to create consumer products that keep people prepared, informed, entertained, and on-the-go. Our commitment to high design, efficient energy sources and innovative technologies enables us to create award-winning products that empower you, in your world. For more information on Etón Corporation, please visit

About SoftBank BB Corp.

​SoftBank BB Corp. is a member of the SoftBank Group, an internet–based innovator that operates a wide range of sector-leading business.  SoftBank BB’s main businesses include Broadband Infrastructure and Commerce & Service for IT-related products. The Commerce & Service segment has been operating the largest IT-related distribution business in Japan for over 30 years, including hardware to software. Under the banner of “Advanced ICT,” the Commerce & Service segment is also leading the integration of IT with communications. Not limiting itself to IT-related distribution, SoftBank BB also offers a broad and comprehensive range of advanced commercial tools and solutions, cloud services and solutions by virtualization and application integration, communications infrastructure​, SoftBank SELECTION brand products, and procurement support to corporations.​

SoftBank SELECTION is a product line-up with more than ​680​ selected high-quality mobile accessories of excellent design and selected PC software at reasonable prices. The portfolio includes device cases​ designed for the iPhone and smartphones, "Covercolle"​ for your original design cover, and mobile peripherals such as Bluetooth® products and TV tuners, among others.​​ In recent years, as a distribution business, SoftBank SELECTION began distributing select international mobile accessories in Japan.

For further information about SoftBank BB Corp., please visit