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Press Release

Etón Corporation Announces New Partnerships with Manufacturing Rep Leaders in the Outdoor and Sporting Goods Spaces

(Palo Alto, California - February 26, 2013)  Etón Corporation, ( a leading creator of high-performance, green-powered consumer products, announces four new manufacturing rep partnerships in the outdoor and sporting good areas. Formed in conjunction with the announcement of the company’s new outdoor-focused products announced in January, including, Rugged Rukus, an IPX-4 rated splash-proof wireless Bluetooth enabled solar-powered speaker and BoostSolar, a solar-powered back up battery that is also IPX-4 rated, these new rep groups are an exciting edition for Etón. The new rep groups partnering with Etón include:

  • Stoner-Andrews, Inc. will focus on the Northeastern United States, including Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island and Vermont. Principle reps Rick Stoner and Scott Andrews formed the company over 30 years ago and both have an extensive background in the outdoor space.
  • Mountain Lake Marketing comprised of Bill Love, Bill Keys, and Doug Reilley, will handle the Mid-Atlantic region, including New York, Pennsylvania, New Jersey, West Virginia, Virginia, Delaware, Maryland and Washington D.C. Mountain Lake Marketing has over 25 years of experience in the outdoor industry.
  • BP Associates founded in 1987, is a multisport sales agency that serves a 12-state region across the Midwest including Minnesota, North Dakota, South Dakota, Wisconsin, Michigan (upper peninsula), Illinois, Missouri, Kansas, Nebraska and Iowa. Representing cornerstone brands in the cycling and outdoor markets, BP Associates' focus on education, service and relationships has established the agency as a leader. The principals are Pat Padden who runs the bike group and Bill Kaplan who heads the outdoor and custom products area.
  • Mountain Source will focus on the Rocky Mountain region, including Colorado, Utah, Idaho, Montana, Wyoming and New Mexico.Principle rep R.J. Guiney has over 30 years experience as a manufacturer’s rep, with a concentration in sporting goods and outdoor specialty stores. The agency has 5 team members in Colorado and 3 located in Utah. 

“We are excited to partner with these four industry leaders and to have their deep wells of knowledge and experience in the outdoor and sporting goods industries aiding us this year,” said Esmail Hozour, CEO of Etón Corporation. “We look forward working together for a successful 2013.”

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About Etón Corporation

For more than 25 years, Etón’s vision has been to create consumer products that keep people prepared, informed, entertained, and on-the-go. Our commitment to high design, efficient energy sources and innovative technologies enables us to create award-winning products that empower you, in your world.

For more information on Etón Corporation, please visit



Alyshia Kisor-Madlem


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