LAS VEGAS, Nevada, January 5, 2006 – Etón Corporation , a design-driven leader in radio and portable audio products, today announced a partnership with SIRIUS Satellite Radio (NASDAQ: SIRI) to bring its new satellite antenna technology to the Etón and Porsche Design by Etón radio lines. Etón customers will now have direct access to news, sports and music from around the world via AM/FM, Shortwave, and SIRIUS Satellite Radio.
“We are thrilled that Etón Corporation is now producing SIRIUS-ready satellite radio products,” said Bob Law, senior vice president of product management and strategic planning for SIRIUS. “Etón is well-known for its sophisticated design and outstanding sound quality and we are very pleased that their customers will now have the opportunity to access to SIRIUS’ quality programming
Scheduled to launch the first Sirius-Ready products in Q2 2006, the Etón Sound will be the first product introduced. The unit will boast a retro design style, AM/FM reception, and comes in a variety of colors. The unit utilizes the newest technology that Sirius offers, as well as the high-quality standards that the Etón brand represents.
Etón Corporation is the established leader in consumer electronics audio products, and is defined by its mission of “Re_Inventing Radio”. By always combining the latest in technology with sensible design, Etón offers an extensive array of products that speaks to three main categories: Design, Innovation and Necessity. Etón headquartered in Palo Alto, California has offices in Berlin, Germany and Toronto, Canada.
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most extensive sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL, NHL and NBA, and is the Official Satellite Radio Partner of the NFL and NHL.
SIRIUS products for the car, truck, home, RV and boat are distributed by Alpine, Audiovox, Brix Group, Clarion, Delphi, Directed Electronics, Eclipse, Jensen, JVC, Kenwood, Magnadyne, Monster Cable, Pioneer, Russound, Tivoli and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club and RadioShack. SIRIUS is also available at heavy truck dealers, truck stops and travel centers nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz currently offers SIRIUS at major locations around the country.